Normative Social Influence
- Created by: rosannaaa
- Created on: 24-03-18 16:13
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- NORMATIVE SOCIAL INFLUENCE (NSI)
- About norms, what is normal or typical behaviour for a social group.
- Wanting to be accepted
- Be liked by others
- Norms regulate the behaviour of groups and individuals
- People want to gain social approval rather than be rejected.
- Gain social approval
- NSI is an EMOTIONAL rather than cognitive process.
- Likely to occur in situations with strangers where you may feel concerned about rejection.
- May also occur with people you know because we are concerned about social approval from our friends.
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