CONFORMITY

Asch, types of conformity, other effecting factors.

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  • Created by: niamh
  • Created on: 14-05-14 10:47
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  • CONFORMITY
    • Types of conformity
      • Compliance
        • Little or no private attitude change
      • Internalisation
        • Point of view is the same
      • Identification
        • Feeling a desire to be like others
      • Kelman
    • Changing what we do/say in response to a majority group
    • Asch
      • Research conformity to majority
      • Vision test, different length lines, fing the "standard"
      • 123 male undergraduates
        • Split into groups, all but one confederates
      • Confederates give incorrect 12/18 trials
        • 36.8% true ppt incorrect ie. conformed
      • WHY?
        • distortion of perception
          • did see lines in same way
        • distortion of judgement
          • felt doubt about own views
        • distortion of action
          • trusted own views but conformed to avoid diapproval
      • Perrin and Spencer
        • UK, 1970s
        • only 1 of 396 conformed
          • different time = different responses
        • more likely to conform to authority
    • Other factors effecting
      • Difficulty of task
        • Asch - smaller lines increased conformity
      • Size of majority
        • Majority of 3 increases conformity by 30%
      • Unanimity of majority
        • When confederate is supported conformity drops from 32% to 5.5%
      • Who we know
        • Conformity is higher with people you know
      • How imporant is this?

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