Conformity - Types and Explanations Evaluation
- Created by: SluggyK
- Created on: 16-11-16 20:38
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- Conformity - Types and Explanations Evaluation
- Individual Differences in NSI
- People less concerned about being liked are less affected
- Doesn't affect everyone's behaviour in the same way
- McGhee/ Teevan found nAffiliators were more likely to conform
- Research Support for NSI
- Asch found many participants went along with the wrong answer because others did
- Participants felt self-conscious and were afraid of disapproval
- When participants wrote down answers conformity rates fell to 12.5%
- ISI and NSI Work Together
- Conformity reduces with 2 participants in Asch's study - reduces NSI by providing social support and ISI with an alternative information source
- Deutsch/ Gerrard though behaviour was either due to NSI or ISI but both processes are involved
- Difficult to tell which is at work
- Research Support for ISI
- Lucas asked maths problems to students, there was more conformity with difficult questions and students poor at maths
- Shows people conform when they don't know the answer
- Individual Differences in ISI
- Asch found students less conformist (28%) than other participants (37%)
- Doesn't affect everyone's behaviour in the same way
- Perrin/ Spencer repeated Asch's study with engineering students and found little conformity
- Individual Differences in NSI
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