Social Influence

  • Created by: MD1027
  • Created on: 30-12-18 19:47

Types Of Conformity

Internalisation: A deep type of conformity where we take on the majority view because we accept it as correct. 

Identification: A moderate type of conformity where we act in the same way with the group because we value it and want to be apart of it. 

Compliance: A superficial type of conformity also temporary, where we outwardly go along with the majority view, but privately disagree with it. 

Explanations for Conformity 

Informational Social Influence (ISI): An explanantion of conformity that says we agree with the opinion of the majority because we believe it is correct. We accept it because we want to be correct as well. - This mainly leads to internalisation.  

It is likely to occur in situations that are new to a person 

Normative Social


No comments have yet been made