1.1 Summary - Conformity

  • Created by: Osmium_76
  • Created on: 07-01-20 18:44


Types of Conformity:

Internalisation: Private and public accpetance of group norms

Identification: Change behaviour to be part of a group we identify with

Compliance: Go along with group publicly but no private change

Explanations of Conformity:

Informational Social Influence (ISI): Conform to be right; Assume others know better than us

Normative Social Influence (NSI): Conform to be liked or accepted by group


Research Support for ISI: More conformity to incorrect maths answers when they were difficult, as predicted by ISI.

Individual Differences in NSI: nAffliators want to be liked more

ISI and NSI Work Together: Dissenter may reduce power of ISI and NSI

Evaluation Extra: Individual differences in NSI; Research support for NSI



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