Conformity

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  • Conformity
    • Types
      • Identification
        • Adjusting behaviour to fit in with a desired group.
        • Both public and private but only lasts as long as the group
        • E.g. Dressing in gothic clothes to fit in with a group of goth friends
      • Internalisation
        • Believing you are wrong and others are right so changing your behaviours/ opinions
        • E.g. Converting your religion
        • Both public and private and it lasts outside of the group.
      • Complience
        • E.g. Loving a musician while with people who also love them but hating them privately.
        • A superficial agreement to go along with a group publically.
        • Not when in private
    • Explanations
      • Informative social influence
        • The desire to be right
        • Lucas et al: Increases with the difficulty of the task
        • Wittenbrink: Racism
      • Normative social influence
        • The desire to fit in and be liked
        • Jenness: Jelly beans
        • Shultz et al: Reuse towels
    • Asch
      • Line test for majority influence
        • Done by 123 white American males
        • 6 Confederates would purposely give incorrect answers to see if participant would conform
          • Increasing group size increased conformity
            • Up to three more then stopped
          • The harder the task the higher the conformity
          • Dissender reduced conformity
        • 75% conformed at least once
      • Evaluation
        • Lab study so high amount of control
        • Supporting research from Lucas, Bond and Smith
        • Self-selected sample could show bias
        • A child of it's time: 1950's
        • Lack of mundane realism
    • Zimbardo
      • Mock prision where 24 students were randomly given the part of a guard or prisioner
        • Guards
          • Became increasingly brutal
          • Wore khaki uniforms and dark shades
        • Prisioners became increasingly depressed and dependant
          • Refered to by numbers
          • Taken from their homes by the police and stripped. Not allowed underwear.
        • Participants conformed to social roles
          • Dispositional influence: only about 1/3 of the guards went brutal
          • Lack of research support
          • Many MANY ethical issues
      • Played the wardon
  • Identification
    • Adjusting behaviour to fit in with a desired group.
    • Both public and private but only lasts as long as the group
    • E.g. Dressing in gothic clothes to fit in with a group of goth friends

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