CONFORMITY
- Created by: 10emrose
- Created on: 02-11-15 12:07
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- CONFORMITY
- Types of conformity
- Internalisation
- When a person genuinely accepts the groups norms.
- This results in a change of opinions/ behaviours both publicly and privately
- Identification
- Where we act a specific way to fit in with the group.
- This means youchange our behaviours/ opinions in public, but privately you don't agree with everything.
- Compliance
- This also means that as soon as you're away from that group or the behaviour stops, you'll stop to.
- This involves going along with everyone in the group in public, but privately you completely disagree.
- Internalisation
- Explanations for conformity
- Informational Social Influence (ISI)
- This may lead to internalisation
- With ISI, you agree with the majority because you believe that its likely to be correct
- ISI is about whoever has the better information- you or the rest of the group.
- ISI is used by a person in situations that are new to them, like moving schools or a job.
- Nomative Social Influence (NSI)
- NSI is about fitting in with the 'norm' or a typical behaviour.
- People do not like to appear foolish so they try to blend in and attempt to gain social approval rather than be rejected.
- NSI is an emotional state rather than a cognitive
- NSI is most likely to occur in situationswith strangers when you're concerned about rejection.
- Informational Social Influence (ISI)
- Asch's Research (1951,1955)
- Procedure
- conformity was tested by showing participants 2 large white cards at a time
- on 1 card was a 'standard line' and on the other card there were 3 comparison lines
- one of the lines is a standard line which was clearly the same lengthas the standard line, the other 2 were substantially diferent
- The ppts were asked whichof the 3 lines matched the standard line.
- the ppts in this sutdy were 123 American undergraduat-es
- Each naive ppt was tested indervidually witha group of between 6-8 cofedorates.
- The naive pptwas not aware that the others were confedorates
- on the first few trials all the confedorates gave the right answers, but then they started making deliberate mistakes
- The confedorates were instructed to make the same wrong answer.
- Altogether, each ppt took part in 18 trials and on 12 critical trials the cofedorates gave the wrong answer.
- The confedorates were instructed to make the same wrong answer.
- on the first few trials all the confedorates gave the right answers, but then they started making deliberate mistakes
- The naive pptwas not aware that the others were confedorates
- Each naive ppt was tested indervidually witha group of between 6-8 cofedorates.
- the ppts in this sutdy were 123 American undergraduat-es
- The ppts were asked whichof the 3 lines matched the standard line.
- one of the lines is a standard line which was clearly the same lengthas the standard line, the other 2 were substantially diferent
- on 1 card was a 'standard line' and on the other card there were 3 comparison lines
- conformity was tested by showing participants 2 large white cards at a time
- Findings
- The naive ppt gave the wrong answer 36.8% of the time.
- Overall, 25% of ppt did NOT conform on any trials
- 75% conformed at least once.
- The term Asch effect has been used to escribe the result - the extent to which ppt conform even when the situation is unambiguous.
- In an interview afterwards the ppt said they conformed to avoid rejection (NSI)
- Variations
- Group Size
- Asch wanted to know if the size would be more important than the agreement of the group.
- with 3 confedorates conformity to the wrong answer rose to 31.8%
- Additional confedoratesmmade little difference
- Unaniminity
- Asch wanted to know if the presence of another, non-comforming person would affect the naive ppt conforimty.
- the presence of a dissenting confederate ment that conformity was reduced by 1/4 from the level it was the majority was unimous.
- the naive ppt behaved more independantly
- Task Difficulty
- Asch made the line jjudging task more difficult by making the stimulus line and the comparison lines more similar
- conformity INCREASED when the task was more difficult
- This suggests that ISI plays a greater role when the task becomes harder
- Group Size
- Procedure
- Types of conformity
- Informational Social Influence (ISI)
- This may lead to internalisation
- With ISI, you agree with the majority because you believe that its likely to be correct
- ISI is about whoever has the better information- you or the rest of the group.
- ISI is used by a person in situations that are new to them, like moving schools or a job.
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