Conformity
- Created by: __Jess
- Created on: 15-03-23 18:37
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- Conformity
- Types of conformity
- Internalisation
- Change in public and private beliefs
- Permanent change
- Identification
- Change public opinions but not private
- Done to fit into a group which has something we value
- Compliance
- Changing public opinions but not private
- Opinions stop as soon as group pressure stops
- Internalisation
- Explanations for conformity
- Informational social influence
- Agreeing with the majority view because we believe they know better
- Normative social influence
- Agreeing with the majority because we want to be liked
- Evaluation
- Strengths
- Asch (NSI)
- Lucas - maths problems (ISI)
- Weaknesses
- NSI is affected by individual differences
- Strengths
- Informational social influence
- Zimbardo
- Sample
- 21 emotionally stable students
- Procedure
- Students were "arrested" and allocated to role of either prisoner or guard
- Social roles were reinforced through uniforms and instructions
- Findings
- Guards treated prisoners harshly
- Prisoners tried to rebel and became depressed
- Conclusion
- Social roles have a strong influence on behaviour
- Social roles can be adopted very easily
- Sample
- Zimbardo evaluation
- Strengths
- High control
- Increases internal validity
- High control
- Weaknesses
- Lack of realism
- Limited real-life application
- Fromm - Zimbardo may have exaggerated findings
- Lack of realism
- Strengths
- Types of conformity
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