Types of Conformity
- Created by: rosannaaa
- Created on: 24-03-18 15:54
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- CONFORMITY TYPES
- Herbert Kelman (1958) suggested 3 ways in which people conform to the opinion of a majority
- INTERNALISATION
- When a person genuinely accepts the group norms.
- Public AND private conformity
- Attitudes have been internalised and therefore are permanent, even in the absence of group.
- IDENTIFICATION
- We identify with the group so want to be a part of it.
- Public conformity even if we don't agree with everything the group stands for.
- COMPLIANCE
- Particular behaviour stops when group pressure stops.
- Going along with others in public but privately not changing personal opinions.
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