Types of Conformity

  • Created by: rosannaaa
  • Created on: 24-03-18 15:54
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  • CONFORMITY TYPES
    • Herbert Kelman (1958) suggested 3 ways in which people conform to the opinion of a majority
    • INTERNALISATION
      • When a person genuinely accepts the group norms.
      • Public AND private conformity
      • Attitudes have been internalised and therefore are permanent, even in the absence of group.
    • IDENTIFICATION
      • We identify with the group so want to be a part of it.
      • Public conformity even if we don't agree with everything the group stands for.
    • COMPLIANCE
      • Particular behaviour stops when group pressure stops.
      • Going along with others in public but privately not changing personal opinions.

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