Representation of Events in the Media

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  • Represen-tation of Events in the media today
    • 4) Points to consider when completing a represent-tation of events question
      • 1) The ideology of the text in which the event features(opinion bias)
      • 2) How the event has been presented (language, mode of address, t,v+a codes and use of images)
      • 3) The construction of the rep. as texts have often been edited in a certain way to show a particular viewpoint
      • 5) The selection of what to put in to the text and how this will affect the audience's opinion of the event
      • 6) That mediation has occurred to encourage the audience to focus on a particular aspect of the text to push them into making assumptions/conclusions
      • 7) Who the audience is that will consume the text and their response to the represent-tation
    • Case Study #1 - The Royal Wedding
      • Hello Magazine
        • TA: like gossip about up-market celebs
          • Images selected for front cover show snapshots of A-list guests eg Victoria Beckham
            • These images suggest the importance of the event
        • Main image has direct mode of address engaging the audience
        • Magazine states it is a 'souvenir issue'
          • This defines the event as one that will be documented for future audiences
        • Uses enigma codes
          • Suggests Hello have exclusive info and intimate details about the royal couple to encourage readers to buy the mag
      • The Daily Star
        • TA: (mostly male) conservatives of c2 and d class
          • Event has been represented in terms of national pride and ethno-centricity
            • The belief in the superiority of their nation eg Britain. The Daily Star is v. ethnocentric as it carries little foreign news and is is celebrating the greatness of Britain as a nation
        • The lexis used emphasises a sense of what it is to be British (according to the D.S.)
          • "passion, pomp, ceremony and love...and by God doesn't it feel good!"
        • Informal language is used and addresses reader directly
          • Makes them feel part of the event
        • Image of the kiss used on the cover was used by many newspapers to represent the event and royal couple
    • Case Study #2 - The Election and how different papers respond
      • The Independent on Sunday
        • TA: middle class, ABC group
          • Uses language that is scathing of Conservative Chief Whip Michael Gove
            • "sacked former schools secretary"
            • The mode of address is formal, which is typical of a serious news article
            • Untitled
        • Use of enigmas 'exclusive' to suggest they are the only news paper who have access to this information
        • Main image used of a cartoon of Michael Gove to make him seem like a joke
      • TheSun
        • TA: C and D working class demographic
          • Reflects the dominant conservative ideology of the newspaper
            • "Don't swallow his porkies and keep him OUT"
        • Main image used is an unflattering action shot of Ed Miliband eating a bacon sandwich
          • Presents him as a bumbling fool due to his facial expression
        • Headline and tagline have been used to add connotation to the photo in order to make Ed Miliband seem incompetent
          • "Don't swallow his porkies and keep him OUT"
  • Main image has direct mode of address engaging the audience

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