Key Words 4.0 / 5 based on 1 rating ? Media StudiesRepresentationASAQA Created by: sophie97xCreated on: 12-01-15 15:06 Anchorage How meaning is fixed e.g. how a caption fixes the meaning of a picture 1 of 15 Connotations Secondary meaning which a sign carries in addition to it's everyday meaning 2 of 15 Construction The human ways of talking form social relations and social reality 3 of 15 Gender identity Your identity as it is experienced with regard to your individuality as male or female 4 of 15 Generic type Major forms of mediation communication e.g. television, newspapers, film and radio 5 of 15 Ideology A set of ideas or beliefs which are held to be acceptable by the creators of the media text 6 of 15 Moral panic Intensity of feeling stirred up by the media about an issue that appears to threaten the social order 7 of 15 Negotiated meaning A process that speakers go through to reach a clear understanding of each other 8 of 15 Preferred reading Interpretations of a media product that was intended by the maker 9 of 15 Realism The 'real' view before things are adapted by the media 10 of 15 Representation The way in which the media re-presents the world around us in the form of signs and codes for the audience to read 11 of 15 Selection The means of communication which reach large numbers of people e.g. television, newspaper and radios 12 of 15 Social realism An attempt to provide an accurate portrayal of certain social conditions 13 of 15 Stereotype Representation of people or groups of people by a few characteristics e.g. hoodies and blondes 14 of 15 Values Ideas about the relative worth of things and the nature of good and evil. Applied to things, events and people 15 of 15
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