Conformity: Asch's Research

  • Created by: ZoeRanger
  • Created on: 26-11-18 15:03
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  • Asch's Research
    • Asch (1955) variables affecting conformity
      • Findings and conclusion
        • Unanimity
          • Presence of a dissenting confederate reduced conformity
            • 25% wrong answers
        • Group size
          • Three confederates = 31.8%
          • Any more made little difference
          • Two confederates = 13.6%
        • Task difficulty
          • Informational Social Influence
      • Procedure
        • Group size
          • 1 - 15 confederates
        • Task difficulty
          • Stimulus line and comparison like = more similar
        • Unanimity
          • Truthful / dissenting but inaccurate confederate introduced
    • Asch (1951) conformity research
      • Findings and comclusion
        • Naïve participants - wrong answer 36.8%
          • Asch effect
        • 25% never gave a wrong answer - 75% conformed at least once
          • Most participants said they conformed to avoid rejection
      • Procedure
        • identified the length of a standard line
        • 6 - 8 confederates
        • 18 trials
          • On 12 confederates gave the wrong answer
        • 123 Male American students
    • Weaknesses
      • Tasks and situation = artificial
      • Might be a 'child of the times'
      • Ethical issues
      • Only applies to certain groups
      • Only applies to certain situations

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