Conformity: Asch's Research
- Created by: ZoeRanger
- Created on: 26-11-18 15:03
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- Asch's Research
- Asch (1955) variables affecting conformity
- Findings and conclusion
- Unanimity
- Presence of a dissenting confederate reduced conformity
- 25% wrong answers
- Presence of a dissenting confederate reduced conformity
- Group size
- Three confederates = 31.8%
- Any more made little difference
- Two confederates = 13.6%
- Task difficulty
- Informational Social Influence
- Unanimity
- Procedure
- Group size
- 1 - 15 confederates
- Task difficulty
- Stimulus line and comparison like = more similar
- Unanimity
- Truthful / dissenting but inaccurate confederate introduced
- Group size
- Findings and conclusion
- Asch (1951) conformity research
- Findings and comclusion
- Naïve participants - wrong answer 36.8%
- Asch effect
- 25% never gave a wrong answer - 75% conformed at least once
- Most participants said they conformed to avoid rejection
- Naïve participants - wrong answer 36.8%
- Procedure
- identified the length of a standard line
- 6 - 8 confederates
- 18 trials
- On 12 confederates gave the wrong answer
- 123 Male American students
- Findings and comclusion
- Weaknesses
- Tasks and situation = artificial
- Might be a 'child of the times'
- Ethical issues
- Only applies to certain groups
- Only applies to certain situations
- Asch (1955) variables affecting conformity
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