Conformity: Asch's Research


Asch's Research


  • Confederates deliberately gave wrong answers to see if participant would conform.


  • Naive participants conformed on 36.8% of trials.
  • 25% never conformed.


  • Conformity increased up to group size of four.
  • Dissenter reduced conformity.
  • Conformity increased when task was harder.
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A child of its time

  • Perrin and Spencer found less conformity in 1980 than 1950s.

Artificial situation and task

  • Demand characteristics meant participants just played along with trivial task.

Limited application of findings

  • Asch's research only conducted on American men.

Evaluation extra

  • Findings only apply to certain situations
  • Ethical issues
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