Define conformity.
Changing opinions/attitude/behaviour in response to other members of a group
1 of 25
Types of conformity (from most shallow to most deep)
Compliance, Identification, Internalisation
2 of 25
Summary of Compliance
Public- agree. Private- disagree. 'fit in' to avoid feeling uncomfortable.
3 of 25
Summary of Identification (not permanent)
Public- agree. Private- agree. Value group. Desire to be member of group.
4 of 25
Summary of Internalisation (permanent)
Public- agree. Private- agree. Accept views as own.
5 of 25
Two researcher for conformity
Asch (1951) & Sherif (1935)
6 of 25
Was Asch's study ambiguous or unambiguous?
7 of 25
(Asch) How many male students took part?
8 of 25
(Asch) What was the task?
Judge line length- which was same size as x.
9 of 25
(Asch) What were the groups?
6 confeds. 1 naive participant (went last or 2nd to last)
10 of 25
(Asch) What were the confeds told to do?
Give the same but wrong answer.
11 of 25
(Asch) What percentage % conformed in the trials overall?
12 of 25
(Asch) What % conformed at least once?
13 of 25
(Asch) What happened to results when line ambiguity increased?
Increase conformity- doubt self & trust confeds
14 of 25
(Asch) What happened when social support was given?
decrease conformity to 5%- no longer feel alone.
15 of 25
(Asch) What happened when group size was altered?
3- decrease to 3%, 15- increase in conformity. felt less judgement.
16 of 25
What effect is involved in Sherif's study?
Auto-kinetic (light appears to move but doesn't)
17 of 25
Whats the process in Sherif?
individual answers, then in groups of 3, say estimates out loud.
18 of 25
(Sherif) What were the results of study?
group moved to common estimate- conform.
19 of 25
Why is the research high in reliability?
Standardised- same source material.
20 of 25
Why is Asch's research era dependent?
1950's- Perrin & Spencer. 30yrs l8r, science student pts, 1/396 trials conformed.
21 of 25
Low in eco val & mun real?
judging line lengths & light movement is artificial. Can't generalise to real life.
22 of 25
Why is Asch's research accused of cultural relativism?
America- individualistic, different to collectivist- more likely to conform- used to following orders.
23 of 25
SE for cultural realtivism
Smith & Bond, 133 studies. 17 countries. 31% conformity. Fiji- 58%. Belgium 14%
24 of 25
Ethics in the experiments
Deception- so he could minimise chance of DC. Psych harm- embarrassment. Consent- deceived bout task.
25 of 25

Other cards in this set

Card 2


Types of conformity (from most shallow to most deep)


Compliance, Identification, Internalisation

Card 3


Summary of Compliance


Preview of the front of card 3

Card 4


Summary of Identification (not permanent)


Preview of the front of card 4

Card 5


Summary of Internalisation (permanent)


Preview of the front of card 5
View more cards


No comments have yet been made

Similar Psychology resources:

See all Psychology resources »See all Conformity resources »