- Advantages of the effects of the Media on PLM
- The media raises Govt awareness and informs them of the public's concerns.
- Media also raises the public's profile of an issue and adds weight to public opinion.
- Pressure from the media forces the govt to act.
- The media raises public awareness which helps the political parties promote their mandate.
- The media is able to highlight bad practice.
- E.g MP's expenses claim 2009.
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