A03: Cultural Bias
- Created by: theninjaemu
- Created on: 28-03-18 13:54
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- A03: Cultural Bias
- L: Cross-cultural research and demand characteristcs
- In cultures without historical experience of research, populations may be more affected by demand characteristics than Western participants
- Unfamiliarity with research tradition affects the validity of the findings
- This is because in Western culture, participant's familiarity with the general aims and objective enquiry is assumed. This may not be the case for all cultures
- L: Interpretation of variables
- The variables under review may not be experienced in the same way by participants of different cultures
- Emotions may give rise to different behaviours within an indigenous culture compared to the West
- This may affect interactions between the researcher and participants in cross-cultural studies, thus reducing validity of the findings
- S: Recognition of universals and cultural relativism
- We shouldn't assume all psychology is culturally relative
- Basic facial expressions and emotions have been found to be the same all over the human world, for example
- A full understanding of human behaviour requires the study of both universals and variations among individuals and groups
- S: Challenging Western assumptions
- Not all cultures think and view the world from a Western point of view
- Understanding this may promote greater sensitivity to individual differences and cultural relativism
- Conclusions psychologists draw may have more validity if they recognise the role of culture in bringing about the conclusions
- L: Cross-cultural research and demand characteristcs
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