– An MIS consists of people, equipment, and procedures to gather, sort, analyses, evaluate, and distribute needed, timely, and accurate information to marketing decision makers
1 of 5
the MIS help managers to do what? (3)
– Assess information needs – Develop needed information – Distribute information
2 of 5
What does a good MIS do?
Balancing what the information users would like to have against what they need and what is feasible to offer.
3 of 5
What are the 3 sources for devloping?
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4 of 5
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5 of 5
Other cards in this set
Card 2
Front
the MIS help managers to do what? (3)
Back
– Assess information needs – Develop needed information – Distribute information
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