Global Marketing week 1

Created by: georgiebatesx
Created on: 22-04-23 16:22

The performance of business activities designed to plan, price, and promote & direct flow of companies goods & services to consumers in more than one nation.

International Marketing

1 of 6

A frame of reference important to the success of a business that embodies tolerance of cultural differences and knowledge of cultures, world market potentials, global economics, and social and political trends.

Global Awareness

2 of 6

An unconscious reference to one's culture, values, and experiences as a basis for decisions.

SRC

3 of 6

Factors in the business environment over which the international market has no control or influence, gov control, weather, customer preferences and political events.

Uncontrollable elements

4 of 6

Factors in the foreign market over what a business operating in its home country have little to no control or influence. They included political & legal forces, economic climate, geography & infrastructure, level of tech, and distribution structure.

Foreign environment uncontrollable

5 of 6

The aspects of trade over which a company has control & influence. They include marketing decisions convening products, price, promotion, distribution, research and ads.

Controllable elements

6 of 6

Other cards in this set

Card 2

Front

Back

Global Awareness

Card 3

Front

An unconscious reference to one's culture, values, and experiences as a basis for decisions.

Back

Card 4

Front

Factors in the business environment over which the international market has no control or influence, gov control, weather, customer preferences and political events.

Back

Card 5

Front

Back

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Global Marketing week 1