Unit 3.1- Marketing

Marketing
Promoting and selling products or services, including market research and advertising.
1 of 6
Market Research
Gathering information about consumers needs and preferences.
2 of 6
Product Trial
Temporary offering intended to provide market information. They allow consumers to examine, use or test a product without the company fully committing to it.
3 of 6
Product Life Cycle- what happens as the product moves through the stages?
Introduction, growth in sales revenue, maturity- when sales revenue stabilises, decline- when the sales revenue begins to fall and eventually vanishes. As the product moves through these stages the features are re-evaluated and changed if required.
4 of 6
Branding
Creating a unique name and image for a product.
5 of 6
Differentiation
Make a product/brand stand out.
6 of 6

Other cards in this set

Card 2

Front

Gathering information about consumers needs and preferences.

Back

Market Research

Card 3

Front

Temporary offering intended to provide market information. They allow consumers to examine, use or test a product without the company fully committing to it.

Back

Preview of the back of card 3

Card 4

Front

Introduction, growth in sales revenue, maturity- when sales revenue stabilises, decline- when the sales revenue begins to fall and eventually vanishes. As the product moves through these stages the features are re-evaluated and changed if required.

Back

Preview of the back of card 4

Card 5

Front

Creating a unique name and image for a product.

Back

Preview of the back of card 5
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