Product Development Process

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Which option describes Idea Generation?
SWOT Analysis, Market Research, Customer Feedback, Analysis of Competitor Offer, Brainstorming New Product Ideas
1 of 7
Which option describes Idea Screening?
Elimination Unsound Concepts, Target Market (Size, Growth), Market Trends, Product/Service
2 of 7
Which option describes Concept Development?
Intellectual Property Issues, Product/Service Features, Benefits and Feasibility, Consumer Reaction, Production Cost-Effectiveness and Costs, Prospective Customer Liaison
3 of 7
Which option describes Business Analysis?
Estimating Likely Selling Price, Sales Volume, Profitability, Break-Even Point, Return on Investment
4 of 7
Which option describes Beta and Market Testing?
Production of Physical Prototype, Testing Product, Testing Package Design, Conduct Customer Focus Groups, Introduce product/service at Trade Shows, Pilot Study, Distribution Channels
5 of 7
Which option descibes Technical Implementation?
Estimation of Resources Required, Finalise Quality Management System, Resource Estimation, Operational Management Plan, Publish Technical Communications (Data Sheets, Specifications), Finalise Supplier Agreements, Finalise Logistics Plan
6 of 7
Which option descibes Commercialisation?
Launch Activities, Promotional Material Creation and Publication, Advertising, Distribution Pipeline, Critical Path Analysis
7 of 7

Other cards in this set

Card 2

Front

Which option describes Idea Screening?

Back

Elimination Unsound Concepts, Target Market (Size, Growth), Market Trends, Product/Service

Card 3

Front

Which option describes Concept Development?

Back

Preview of the front of card 3

Card 4

Front

Which option describes Business Analysis?

Back

Preview of the front of card 4

Card 5

Front

Which option describes Beta and Market Testing?

Back

Preview of the front of card 5
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