types of conformity and explinations of conformity
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- Created by: Thucydides
- Created on: 17-05-19 16:19
Why might an individual comply with a group?
in order to gin their approval or avoid disaproval
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How do individuals comply?
when exposed to the view of the majority of the group the individual undergoes a process of social comparison, ajusting what the majority says and does so that they can fit in with them
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How does conformity change the individual?
conformity does not change the individuals underlying views, only the views and behaviour expressed in public
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What is the motivation behinde internalisation?
an individual may accept the views of the group as correct
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How do individuals internlise a groups views?
individuals may engage in a valadation process, examinint their own beleifs to determine whether they or others are right
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What increases the liklyhood of an individual conforming to a group?
If the group is genrely trustworthy and the individual has gone along with them in the past
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How does conformity change the individual?
it alters their private and publically expressed views
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Why might an individual identify (identification) with a group?
Some individuals might accept the influence because they want to be asociated with that person or group
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How is idnetification similar to internlisation?
The individual accepts the attitude and behaviours of the group to be true
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How is idnetification similar to compliance?
their purpose of adopting the groups views is to become an accepted member of the group
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What type of conformity is best asociated with the prime motivation to fit in?
compliance
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What type of conformity is best asociated with the prime motivation of findign the most appropriate way to respond in a particualar situation?
internlisation
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What is Normative Social Influence?
going along with the majority without accpeting their views based on the fact that humans are a social species that have a fundemental need for social companionship and fear censure and rejection
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What condition is necsary for NSI to occur?
The idnividual must beleive that they wrre under survalance by the group
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What is Informational Social Influence?
When an individual accepts information from others as evidence about reality
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Why do individuals engage in ISI?
Humans have an inate need to be factually correct. when individuals can't conduct their own empirical tests they might rely on others for the correct information
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In what circumstance is ISI more likly to occur?
when the situation is ambiguous or others are the experts
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E1: What complicates differentiating between compliance and internelisation?
how we define and measure public compliance and private acceptence.
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E1: what is an alternative theory that suggests that why express different views in public and in private?
an individual may sincerly agree with the group in public but disagree in private after the previous view has dispiated through reciving new information or fogetting the group's information
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E1: what is an alternative theory that suggests that why one may express consistant views in public and in private?
Because an individual may comply in public, agree with the view in private because of self perception.
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E2: How have Linkenbach and Perkins (2003) demonstrated a relationship between normative belifs and the popularity of smoking?
They found that adolecesnts exposed to the message that the majrity of their age group did not smoke, reduced the amount of smoking in the target population
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E2: How have Schultz (2008) demonstrated a relationship between normative belifs and conservation?
hotel guests exposed to a message that 75% of guests reuse their towels saw a 25% redution in towel usage
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E3: How did Wittenbrink and Henly (1996) deomstrate the relationship ISI and social stereotypes?
They found PPs exposed to negetive information about african americans were more likly to report negetive feelings about a black individual
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E3: How did Fein (2007) deomstrate the relationship ISI and judgment in quality?
Fein found that PPs judgment as to the sucsess of a candidate in a presidential debate was heavly influnced by whether they percived the reaction of their fellow PPs to be positive or negative
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E4: how did Nolan (2008) demonstrate that people don't beleive NSI to have a large impact on their actions?
Nolan (2008) investigated whether people detected the effect of NSI on their energy conservation. Most people beleived that their neighbours had the least influene on their conservation habits
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What evidnece did Nolan (2008) have to contradict what people believe?
results of the study show that it had the strongest impact of any factor
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What does nolan's discovery show abpout what people belive?
they reported what should motivate them rather than what actually does
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E5: How did Laughlin (1999) demonstrate that ISI moderated by the type of task?
ISI is effective in judgements where there are clear non-social criteria for validation. Wheras other social judgments are judget on puerly social criteria and therefore ISI is less effective
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E5: what is the real world impact of Laughlin's findings?
it explains why majorities exert a greater influence of opinion over social rather than non-social criteria
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Other cards in this set
Card 2
Front
How do individuals comply?
Back
when exposed to the view of the majority of the group the individual undergoes a process of social comparison, ajusting what the majority says and does so that they can fit in with them
Card 3
Front
How does conformity change the individual?
Back
Card 4
Front
What is the motivation behinde internalisation?
Back
Card 5
Front
How do individuals internlise a groups views?
Back
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