A type of social influence defined as a change in belief or behavior in response to real or imagined social pressure. It is also known as majority influence.
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What is compliance?
Where a person may agree in public with a group of people but the person actually privately disagrees with the group’s viewpoint or behavior. The individual changes their views, but it is a temporary change.
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Give an example of compliance
A person may laugh at a joke because their group of friends find it funny but deep down the person does not find the joke funny.
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What is internalisation?
Publicly changing behaviour to fit in with the group while also agreeing with them privately, the beliefs of the group become a part of their own belief system
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Give an example of internalisation
If someone lived with a vegetarian at university and then decides to also become one too because they agree with their friends viewpoint
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What is identification?
When someone conforms to the demands of a given social role in society.
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Give an example of identification
Zimbardos prison experiment e.g. prisoners and guards
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Other cards in this set
Card 2
Front
What is compliance?
Back
Where a person may agree in public with a group of people but the person actually privately disagrees with the group’s viewpoint or behavior. The individual changes their views, but it is a temporary change.
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