A permanent change in public and private attitudes where we take on the majority view because we accept it as correct.
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What is identification?
A public change in attitude to be accepted by the majority as we want to be associated with it, in private we don't necessarily agree.
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What is compliance?
'Going along with others' in public but in private disagreeing, a superficial temporary change that stops when group pressure stops.
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What is NSI?
Normative Social Influence
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Explain NSI
An explanation of conformity whereby an individuals conforms with the expectations of the majority to gain approval/avoid social disapproval.
May lead to compliance
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What is ISI?
Informational Social Influence
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Explain ISI
An explanation of conformity that says we agree with the opinion of the majority because we believe it is correct. It is the result of the desire to be correct.
May lead to internalisation
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Other cards in this set
Card 2
Front
What is identification?
Back
A public change in attitude to be accepted by the majority as we want to be associated with it, in private we don't necessarily agree.
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