The Product - Consumer Psychology - Flashcards in A Level and IB Psychology

1. Porublev et al 2009 has poor _________ as it was only 20 Australians (25-35 y/o) (16)
5. blue has the colour assassination of (11)
7. Step 12 from Cardones ways to close a sale (5)
9. black box (____-____) model (8, 8)

2. theory of planned behaviour consists of 4 main concepts: - attitudes towards a behaviour - subjective norms -________ - perceived behavioural control (10)
3. product is bought and they like it,↑likelihood repeat purchase (Black Box model) (13)
4. celebrity endorsements is a way to increase (6)
6. unwrapped gift (5, 4)
8. Gift Wrapping Porublev et al (2009) is a __________ study on the perception of gift wrapping (11)
10. Evolutionary associations with reds and yellows (7)

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