The Product - Consumer Psychology 0.0 / 5 ? PsychologyConsumer PsychologyA2/A-levelCIE Created by: mayak1Created on: 14-04-21 16:32 51032186947 Across 1. First step in consumer decision making model (4, 11) 4. unwrapped gift (5, 4) 7. Evolutionary associations with reds and yellows (7) 10. theory of planned behaviour consists of 4 main concepts: - attitudes towards a behaviour - subjective norms -________ - perceived behavioural control (10) Down 2. First experiment of Kardes et al overall __% of participants bought the candy (5, 4) 3. DTR effect is stronger for individuals who were ____ in NFCC (4) 5. celebrity endorsements is a way to increase (6) 6. Competitor/product focused ___ model (3) 8. “The price is now 100 eurocents … (2sec) … thats 1 euro. Its a Bargain!”is the _____ group (3) 9. Step 12 from Cardones ways to close a sale (5)
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