The Hovland-Yale Model 0.0 / 5 ? PsychologyMedia psychologyA2/A-levelAQA Created by: miss PeaceCreated on: 05-03-16 14:34 321564 Across 1. what is often forgotten when watching a celebrity endorsed adverts? (7) 4. Who are vulnerable to the intentions of advertisements? (8) 5. what type of bias is evident in the Hovland-Yale model? (6) Down 2. what is the last part of the Hovland- Yale model? (8) 3. Who are used in advertisements? (11) 6. what appeals have been proven to work? (4)
PERSUASION, ATTITUDE AND CHANGE (Hovland-Yale model & Elaboration liklihood model) 3.5 / 5 based on 2 ratings
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