SWOT Anlaysis 0.0 / 5 ? Business StudiesBusiness PlansA2/A-levelAQA Created by: nareen.lawkCreated on: 13-03-19 16:15 What is SWOT analysis and what does it stand for? Helps a business assess its competitive strength and the nature of its external environment. STRENGTHS, WEAKNESSES, OPPORTUNITIES AND THREATS 1 of 9 What are the strengths? They are internal positive factors. They are attributrs, tangible and intangible, internal to your organisation. They are within your control. 2 of 9 What are some tangible assets of the company? Capital, credit, existing customers or distribtion channels, patents or technology 3 of 9 What are positive attributes of people that can be a strength of the business? Knowledge, background, education. network, repuation and skills 4 of 9 What are weaknesses? They internal negative factors. They are aspects of your business that detract from the value you offer or place you at a competitive disadvantage 5 of 9 What are examples of a business weaknesses? Expertise, or access to skills or technology 6 of 9 What are opportunities? They are external positive factors. Opportunities are external attractive factors that represent reasons your business is likely to prosper 7 of 9 What are threats? Threats include external factors beyond your control that could place your strategy, or the business itself, at risk 8 of 9 How can you limit the impact of a threat? You can put in contingency plans 9 of 9
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