Developing and implementing marketing plans

Developing and implementing marketing plans

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Reasons for

  • Outline main elements of a plan
  • Examine internal and external factors
  • Consider methods used to set a plan
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Key components

  • Marketing objectives
  • Marketing budgets
  • Sales forecasts
  • SWOT analysis
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Internal influences

  • Operational issues
  • Finance
  • HRM
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External influences

  • Market factors
  • Competitor actions
  • Suppliers
  • Political/social/legal/environmental factors
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Benefits of a plan

  • Sense of direction
  • Reduce bias
  • Thinking strategically
  • Assess efficiency
  • Defend a policy
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Comments

Mandeep Khataria

great notes mate! got me an a!!

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