SSC - SWOT Analysis

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What's SWOT stand for?
strengths, weaknesses, opportunities and threats
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What does SWOT analysis do?
helps a business assess its competitive strength and the nature of its external environment
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Is SW internal to the business or external?
internal
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Is OT internal to the business or external?
external
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How do you assess the SW?
competitive advantage, role for bench-marking and key performance indicators.
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Whats bench-marking?
evaluate something by comparison with a standard.
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What is the like evidence of SW?
market share (%), profitability (operating profit %), efficiency (unit costs), brand recognition & loyalty), market capitalisation (value & growth), reputation for quality.
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What does PESTLE stand for?
politics, economic, social, technological, legal/laws, environmental.
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How do you assess OW?
how to take advantage of opportunities, how to protect against threats, role of risk managements and contingency planning.
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What's contingency planning?
a plan designed to take account of a possible future event or circumstance.
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Other cards in this set

Card 2

Front

What does SWOT analysis do?

Back

helps a business assess its competitive strength and the nature of its external environment

Card 3

Front

Is SW internal to the business or external?

Back

Preview of the front of card 3

Card 4

Front

Is OT internal to the business or external?

Back

Preview of the front of card 4

Card 5

Front

How do you assess the SW?

Back

Preview of the front of card 5
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