Change in person's behaviour or opinions as a result of real or imagined pressure from others
1 of 14
Sherif (1936) study method?
Ambiguous task of estimating the location of a spot of light. Repeated with groups of 3. Then asked participants if they wanted to change their original answer
2 of 14
Sherif (1936) study findings?
Participants most commonly changed their original answer to be closer to the group estimate
3 of 14
Asch (1956) study method?
Ambiguous task of estimating which line of 3 matched closer to the presented line. Groups of confederates who gave wrong answers
4 of 14
Asch (1956) study findings?
75% of participants agreed with the wrong answers
5 of 14
Two types of influences of conformity?
Informational influence and normative influence
6 of 14
Informational influence?
Based on accepting information from others
7 of 14
Normative influence?
Based on wanting to meet others' expectations
8 of 14
Two types of social norms?
Descriptive norms and injuctive norms
9 of 14
Descriptive norms?
How the majority of others act
10 of 14
Injuctive norms?
How others expect people to act
11 of 14
Evidence of minorities being influential?
Through societal changes ie. the suffragette movement
12 of 14
Moscovici (1969) study method?
Studied inconsitent minorities VS consistent minorities to investigate which is more effective
13 of 14
Moscovici (1969) study findings?
Found that minority groups are most influential towards majority groups when they are CONSISTENT
14 of 14
Other cards in this set
Card 2
Front
Ambiguous task of estimating the location of a spot of light. Repeated with groups of 3. Then asked participants if they wanted to change their original answer
Back
Sherif (1936) study method?
Card 3
Front
Participants most commonly changed their original answer to be closer to the group estimate
Back
Card 4
Front
Ambiguous task of estimating which line of 3 matched closer to the presented line. Groups of confederates who gave wrong answers
Comments
No comments have yet been made