6. conformity and obedience

Created by: mc8g19
Created on: 13-11-20 16:37

what is conformity?

a change in behaviour due to real or imagined influence of other people

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what is informational social influence?

the need to be right, see people as a source of information to guide behaviour believe their interpretation of ambiguous is more correct

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what study looked at conformity and ISI?

Sherif, 1936
participants in dark room, other side projected dot of light, stationary but autokinetic effect made it looked like it moved, alone, lots of variation in how much moved, in groups, much more likely to be close and agree with what their peers

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what is private acceptance?

conforming to others behaviour out of genuine belief that what they are doing/saying is right

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what is normative social influence?

the need to be liked, want to be accepted by others, results in public conformity but not always private belief

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what study looked at NSI in conformity?

Asch (1951)
line study with confederates
24% never conformed to group
76% on at least one trial
11% conformed every single time

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what were the variations of the Asch study?

1) group size = rises with up to 4 people, after that doesn't depend who else was there
2) task difficulty = more ambiguous makes it more likely to conform
3) ally = if they had a fellow dissenter, conformity was only 6%

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what study looked at obedience?

Milgram (1963)
average maximum shock was 360v
62.5% delivered 450v shock
80% continued after hearing pain

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what were the variations of obedience study?

lab = 60% to 450v
office = 47%
teacher has to place hand = 30%
experimenter located remotely = 21%
two confederate teachers = 10%
teachers choose shock levels = 3%

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Other cards in this set

Card 2

Front

what is informational social influence?

Back

the need to be right, see people as a source of information to guide behaviour believe their interpretation of ambiguous is more correct

Card 3

Front

what study looked at conformity and ISI?

Back

Card 4

Front

what is private acceptance?

Back

Card 5

Front

what is normative social influence?

Back

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6. conformity and obedience