A change in a persons behaviour or opinions as the result of group pressure
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What was the aim for Asch's study?
He wanted to know whether people could be influenced by other people's opinions to give an answer they knew to be wrong. In this way it would be possible to see if people were conforming
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What was the conclusion to the Asch study?
The only reason for this 32% error rate was hearing the incorrect aswers previously given. Those who gave incorrect answers told him they knew their answer were wrong but didn't want to go against the rest of the group.
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What was the aim of Sherif's study?
To discover the effect on judgement of listening to other people
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What is the definiton of social influence?
The effect other people have on our behaviour, this includes conformity, obedience and socia loafing
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What is the definition of obedience?
Following the orders of someone who we believe to have authority
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One factor that affects obedience
Respect e.g. people who are in uniform like the police
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Two evaluation points on Asch study
Lab experiment- easy to replicate & ethical issue of deception and informed consent
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Two evaluation points on Milgram study
Participants realised shocks weren't real & it's been repeated- similar results have been found
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Definition of bystander intervention
The actions of somebody as an outsider
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Factors affecting deindividuation
The mood of the crowd
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Factors affecting bystander intervention
Wait for someone else to get involved
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Other cards in this set
Card 2
Front
What was the aim for Asch's study?
Back
He wanted to know whether people could be influenced by other people's opinions to give an answer they knew to be wrong. In this way it would be possible to see if people were conforming
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