Describes how other people can affect our opinions, feelings and actions
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Conformity
A type of social influence when we think or act like those around us and can be an unconscious process
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What is informational social influence
When we are in an unfamiliar place, we assume the people we are surrounded by have more knowlegde than us so we assume they are right
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What is normative social influence
When we are in social situations we want to be accepted by other people so we say or do things that make us popular with others
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Name three social factors affecting conformity
Task difficulty, group size and anonymity
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Describe group size as an affect of conformity
We are more likely to adopt the behaviour of those around us when in a group of three or more people as we feel an increased pressure to fit in
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Describe task difficulty as an affect of conformity
Higher levels of conformity are shown when attempting to complete a difficult task than an easy task as we look to others to guide decisions as we lack confidence in our won judgement
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Describe anonymity as an affect of conformity
In private we express our opinions because we are not worried about facing ridicule from others about what we think
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What was the aim of Asch's study
To find out if an individual would conform to the group even if they knew they were wrong
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Other cards in this set
Card 2
Front
Conformity
Back
A type of social influence when we think or act like those around us and can be an unconscious process
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