learn through observation and imitation, learning occurs directly (conditioning) and indirectly (vicarious), combine learning theory with cognotive factors
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vicarious reinforcement
for indirect learning to take place, person observes behaviour, imitate if they see that others are rewarded
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identification
people are more likely to imitate those who they identify with e.g. role models. role models: likeable, older age, same gender, attractive, high status, similar characteristics
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role of mediational processes
Bandura 4 mediational processes in learning: ARMM
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role of mediational processes - learning
Attention - notice behaviour. Retention: how well you can remember the behaviour
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role of mediational processes - performance
Motor reproduction - ability to perform behaviour. Motivation - willingness to perform (rewarded or punished)
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SLT case study role model
Bandura 1961 - recorded behaviour of young people who watched an adult behave in an aggressive way towards a bobo doll. when they we allowed to play, they were more aggressive to the bobo doll ROLE MODEL.
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SLT case study vicarious reinforcement
1963 - watched video of it group 1 - video praised (most aggressive), group 2 - video told off (least aggressive), group 3 - no consequence (in-between)
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main evaluation of SLT
cognitive factors of learning, explains cultural differences in behaviour, less determinist, underestimates influence of biological factors, over reliance of lab studies
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evaluation of SLT - cognitive factors of learning
comprehensive explanation of learning - mediational process
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evaluation of SLT - explain cultural differences in behaviour
explains how cultural norms are transmitted through behaviour understanding gender roles in society and different social norms
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evaluation of SLT - less determinist
emphasises reciprocal determinism. that we aren't just influenced by external environment but we exert an influence upon it through free will.
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evaluation of SLT - over reliance on lab evidence
contrived nature, demand characteristics
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evaluation of SLT - underestimates influence of biological factors
doesn't consider hormonal factors e.g. testosterone and aggression
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Other cards in this set
Card 2
Front
for indirect learning to take place, person observes behaviour, imitate if they see that others are rewarded
Back
vicarious reinforcement
Card 3
Front
people are more likely to imitate those who they identify with e.g. role models. role models: likeable, older age, same gender, attractive, high status, similar characteristics
Back
Card 4
Front
Bandura 4 mediational processes in learning: ARMM
Back
Card 5
Front
Attention - notice behaviour. Retention: how well you can remember the behaviour
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