This theory by Bandura accepts that we learn from experience, however it also suggested that we learn from observation and imitation.
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Vicarious Reinforcement
We imitate whats rewarded for and avoid what is punished.
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Bandura, Ross & Ross 1963
Used Children aged 2-6 in an experiment to find out how children imitate behavior.
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4 Cognitive Processes
Attention, Retention, Motor Reproduction and Motivation.
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Advantages
Explains cultural differences, allows free will and acknowledges that humans store informations of others to make judgements on when it's appropriate to perform actions.
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Disadvantages
Lab studies are artificial and have demand characteristics. Doesn't consider biological and hormonal factors.
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Other cards in this set
Card 2
Front
Vicarious Reinforcement
Back
We imitate whats rewarded for and avoid what is punished.
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