The process by which an individuals attitudes, behaviour or beliefs are modified by others presents/ attitudes
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Conformity
A type of social influence which involves a change in belief or behaviour in order to fit in with a group
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Normative Social Influence (NSI)
The influence of others that lead us to conform in order to be liked and accepted by them
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Informational Social Influence (ISI)
When someone conforms to gain knowledge or because they believe someone else is right
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Internalisation
Deepest level of conformity. When a person publicly and privately change their views on something
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Identification
Moderate level of conformity. When someone publicly and privately changes their view but only with that group.
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Compliance
lowest level of conformity. When someone publicly agrees but privately disagrees.
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Group size
1st variation which affected Asch's research.
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Unanimity
2nd variation that affected Asch's research. The extent to which everyone agrees
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Task difficulty
3rd variation that affected Asch's research
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Social Roles
the 'part' an individual plays in a social group
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Key people
Asch(1953)- Line Comparison study, Sherif(1935) Auto-kinetic theory, Zimbardo(1973)- Stanford prison study, Kelman(1953)- Introduced the types of conformity, Deutch&Gerard(1955)- introduced the explanations of conformity
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Other cards in this set
Card 2
Front
A type of social influence which involves a change in belief or behaviour in order to fit in with a group
Back
Conformity
Card 3
Front
The influence of others that lead us to conform in order to be liked and accepted by them
Back
Card 4
Front
When someone conforms to gain knowledge or because they believe someone else is right
Back
Card 5
Front
Deepest level of conformity. When a person publicly and privately change their views on something
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