Section A

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  • Created by: Whaaaat
  • Created on: 07-06-14 13:57
Audience
Classified through demographics - age, gender, location, status etc.
1 of 5
Demographics categories
A, B, C1, C2, D = financial status
2 of 5
Types of Audience
Primary, Secondary, Niche and Mass/Mainstream
3 of 5
Market or audience segmentation
Leads people to believe there is no mass audience
4 of 5
Narrowcasting
Taking over B
5 of 5

Other cards in this set

Card 2

Front

A, B, C1, C2, D = financial status

Back

Demographics categories

Card 3

Front

Primary, Secondary, Niche and Mass/Mainstream

Back

Preview of the back of card 3

Card 4

Front

Leads people to believe there is no mass audience

Back

Preview of the back of card 4

Card 5

Front

Taking over B

Back

Preview of the back of card 5

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