Research Methods: Types of Data

Contains questions about:

  • quantitative and qualitative data
  • primary and secondary data
  • meta-analysis 
?
  • Created by: Lillith7
  • Created on: 10-02-21 13:57
What is quantitative data?
-data given as numerical information
-represented in graphs, tables and charts
1 of 19
Which approaches prefer quantitative data and why?
-scientific approaches = Introspection, Behavioural, Social Learning Theory, Cognitive, Biological and Neurocognitive
-data is objective
2 of 19
What is qualitative data?
-detailed data expressed in words/language
3 of 19
Can you change quantitative data into qualitative data?
NO!
-but qualitative data can be turned into quantitative data not the other way round
4 of 19
Which approaches prefer qualitative data and why?
-non-scientific approaches = Psychodynamic and Humanistic
-data is more detailed and gives data of individual as a whole
5 of 19
Explain one strength of qualitative data.
-more detailed data
-participants not forced to choose a particular response and their response in not limited in detail so more likely to represent genuine feelings and behaviour
-suggests conclusions are more likely to be accurate and meaningful
6 of 19
Explain one limitation of quantitative data.
-lacks detail
-participants forced to choose a particular response response from limited options so unlikely to represent genuine feelings and behaviour
-means conclusions may be inaccurate and meaningless
7 of 19
Explain one limitation of qualitative data.
-more difficult to analyse than quantitative data
-data is complex and subjective
-means difficult to draw conclusions
8 of 19
Explain one strength of quantitative data.
-easier to analyse than qualitative data
-numerical data is objective so is interpreted the same by everyone
-means easy to draw conclusions
9 of 19
What are the differences between primary data and secondary data?
- primary data = collected by researcher, directly from participants, collected specifically for purpose of study
-secondary data = collected by someone else, NOT directly from participants, NOT specific to purpose of study
10 of 19
Where is primary data obtained from?
-self-report techniques e.g questionnaires and interviews
-observations
-experiments
11 of 19
Where is secondary data obtained from?
-websites
-books
-journals
-official statistics
-media
-employee records
12 of 19
Explain one limitation of primary data.
-data collected by the researcher
-time-consuming and expensive
-suggests easier to collect secondary data
13 of 19
Explain one limitation of secondary data.
-data collected for another purpose
-NOT wholly relevant to current study's aim/hypothesis
-weakens confidence in conclusions drawn
14 of 19
Explain one strength of secondary data.
-someone else collected it
-obtained quickly and so can be an inexpensive process
-easier to obtained than primary data
15 of 19
Explain one strength of primary data.
-data collected specifically to investigate current study's particular aim/hypothesis
-data is wholly relevant to study due to the design of the data collection process
-more confidence in conclusions drawn
16 of 19
What is a meta-analysis?
- a type of research that uses secondary data whereby the results from a large number of studies with a similar research aim are combined
17 of 19
Evaluate a meta-analysis.
- large volume of data gathered giving it higher generalisability making it more representative
- research bias as researcher selects the studies to be used in their meta-analysis which could lead to biased sample and inaccurate conclusions
18 of 19
I feel confident on types of data.
STRONGLY AGREE
AGREE
NOT SURE
DISAGREE
STRONGLY DISAGREE
STRONGLY AGREE/AGREE: Yay!!! Now take a break before moving onto something else
NOT SURE: Maybe one more try...
DISAGREE/STRONGLY DISAGREE: Don't give up. Try something else and come back later.
19 of 19

Other cards in this set

Card 2

Front

Which approaches prefer quantitative data and why?

Back

-scientific approaches = Introspection, Behavioural, Social Learning Theory, Cognitive, Biological and Neurocognitive
-data is objective

Card 3

Front

What is qualitative data?

Back

Preview of the front of card 3

Card 4

Front

Can you change quantitative data into qualitative data?

Back

Preview of the front of card 4

Card 5

Front

Which approaches prefer qualitative data and why?

Back

Preview of the front of card 5
View more cards

Comments

No comments have yet been made

Similar Psychology resources:

See all Psychology resources »See all Research methods and techniques resources »