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Quantitative and qualitative data


As well as selecting a method and a sample, psychologists also need to make a choice about the type
of data they wish to collect

This may be dictated by the method they choose



Quantitative data

Numerical data which can then be subjected to various statistical…

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It focuses on issues that are meaningful to participants. Can be seen to have high face
validity

Enables behaviour to be studied in context rather than manipulating in an artificial setting



Limitations of qualitative data:

Is not very useful in generating new theories

It is difficult to establish `cause and…

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