Types of Data
- Created by: 0045253
- Created on: 01-06-22 14:46
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- Qualitative
- Types of Data
- Quantitative
- Information that can be measured and written down with numbers.
- STRENGTH
- Quick + simple to analyse; greater number of ppts so can generalise findings better; allows comparisons to be made.
- WEAKNESS
- Collects narrow data as pre-set answers may not reflect how people really feel.
- Primary
- obtained first hand by the researcher directly from the participants in the research
- It is collected specifically for the research being carried out.
- Secondary
- Data that has been collected by someone else and pre-dates the current research
- It is not collected specifically for the research being carried out.
- Meta-analysis: Method of analysis using secondary data
- This is when a researcher looks at other studies to create a review of a topic area
- Quantitative
- Descriptive information that is expressed in words.
- STRENGTH
- Provides depth and detail; given access to thoughts and behaviours that would be diffeicult to study.
- WEAKNESS
- Less easy to generalise findings; Time consuming to analyse.
- Types of Data
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