complete the following sentence, if you agree with the positively phrased question ...
you should disagree with the negatively phrased questions
3 of 35
what do reversed phrased questions check
consistency
4 of 35
what do reversed phrased questions encourage
more care responses
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what percent of a questionnaire is advised to be reversed phrased
30%
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a good questionnaire has what 3 things
discrimination, validity and reliability
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what is the equation for discrimination
the difference in score should = the difference in people
8 of 35
what gives greater discrimination
a larger response scale
9 of 35
define validity in a questionnaire
the questionnaire is measuring what it is supposed to measure
10 of 35
how many types of validity are in a questionnaire
4
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name them
content validity, criterion validity, concurrent validity and construct/factor validity
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define content validity
how relevant items are, how representative items are and if items cover all aspects
13 of 35
how do you measure content validity?
subjectively (cannot do it statistically)
14 of 35
define criterion validity
do the scores relate to the criteria variables, this is divided in more detail into concurrent and construct validity
15 of 35
define concurrent validity
do other scales that measure the same thing have similar findings, does the questionnaire have predictive validity
16 of 35
define construct/factor validity
if the contract that is being measured a valid one and there is a good way of measuring it
17 of 35
define reliability in a questionnaire
the questionnaires ability to produce the same results for the same person
18 of 35
how many stages of making a questionnaire are there
5
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name them
1. choose construct to measure 2. generate items 3. decide response scale 4. collect data 5. analyse
20 of 35
what groups should you talk to to decide a construct to measure
focus groups
21 of 35
name 8 questionnaire issues that should be considered when generating items
ambiguity, double barrelled questions, leading questions, double negatives, response/acquiesence bias, order effects, value judgements, context effects
22 of 35
response scales and be what or what
open or closed
23 of 35
when would you use an open response scale
for exploratory work
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what are the advantages of using a closed response scale
it is quick and easy to administer and analyse, it reduces the number of ambiguous answers, if reduces the number of coding errors in data set
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what are the disadvantages of using a closed response scale
it creates articificial forced choices, rules out unexpected responses
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what type of closed response scales are there
a categorical scale (i.e 'tick one'), a multiple response scale (i.e 'tick all that apply'), a ranking scale (i.e 'put in order of importance'), a rating scale (i.e 'on a scale of 1-7')
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name an example of a rating scale
a likert scale
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what features does a likert scale have
symmetric agree/disagre sale with a neutral midpoint
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give evidence in favour of a neutral midpoint
neutral midpoint corrects the non-attitude problem (Converse, 1964)
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give evidence against a neutral midpoint
neutral midpoints create a 'satificing response' problem (Krosnick et al, 2002)
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what type of rating scale is usually used for attitudes or emotions
semantic differentials
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who came up with semantic differentials and when
Osgood et al, 1957
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who is aware that your rating scale can effect how your participants answer
schwatrz et al, 1991
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what can good quality data from a questionnaire result in (and has done)
real world policy suggestions and changes
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Other cards in this set
Card 2
Front
what does this symbol stand for ' (-) '
Back
reversed phrased questions
Card 3
Front
complete the following sentence, if you agree with the positively phrased question ...
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