Questions on marketing mix place and promotion

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1. What is meant by marketing mix place?
This is how a business makes their product available to the customer. For example, the product may be available in a supermarket, on the internet, in their own shop or sold through a wholesaler
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2. State 2 distribution methods which will allow for growth...
Selling your product in a supermarket will allow you access to many customers. Selling your product on the internet will allow you access to customers around the world.
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3. What is one downside of selling your products in supermarkets...
If your product has a luxury brand, selling it in a supermarket may damage it's brand and consumers may believe it is no longer a luxury item
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4. State 2 factors which would influence the distribution channel...
1. Type of product. Items such as beans must be sold in a supermarket 2. Cost. You may want to benefit from the cost savings of selling your product through a retailer
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5. What is meant by direct marketing?
This is where a business sends adverts directly to a persons address, mobile phone or email address. Businesses have a database of addresses and they are able to send personalised adverts directly to customers
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6. What is an advantage of online advertising?
You can give customers the opportunity to buy immediately via the internet. The advert may well turn into a sale immediately.
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7. What is meant by the promotional mix?
This is all the ways in which a business makes it's product know to a customer. It could include online advertising, sponsorship and TV advertising to mention just a few
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8. State 3 factors which influence the promotional mix?
1. Type of product 2. What the competitors are doing 3. Budget
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Card 2

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2. State 2 distribution methods which will allow for growth...

Back

Selling your product in a supermarket will allow you access to many customers. Selling your product on the internet will allow you access to customers around the world.

Card 3

Front

3. What is one downside of selling your products in supermarkets...

Back

Preview of the front of card 3

Card 4

Front

4. State 2 factors which would influence the distribution channel...

Back

Preview of the front of card 4

Card 5

Front

5. What is meant by direct marketing?

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Preview of the front of card 5
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