This is how a business makes their product available to the customer. For example, the product may be available in a supermarket, on the internet, in their own shop or sold through a wholesaler
1 of 8
2. State 2 distribution methods which will allow for growth...
Selling your product in a supermarket will allow you access to many customers. Selling your product on the internet will allow you access to customers around the world.
2 of 8
3. What is one downside of selling your products in supermarkets...
If your product has a luxury brand, selling it in a supermarket may damage it's brand and consumers may believe it is no longer a luxury item
3 of 8
4. State 2 factors which would influence the distribution channel...
1. Type of product. Items such as beans must be sold in a supermarket 2. Cost. You may want to benefit from the cost savings of selling your product through a retailer
4 of 8
5. What is meant by direct marketing?
This is where a business sends adverts directly to a persons address, mobile phone or email address. Businesses have a database of addresses and they are able to send personalised adverts directly to customers
5 of 8
6. What is an advantage of online advertising?
You can give customers the opportunity to buy immediately via the internet. The advert may well turn into a sale immediately.
6 of 8
7. What is meant by the promotional mix?
This is all the ways in which a business makes it's product know to a customer. It could include online advertising, sponsorship and TV advertising to mention just a few
7 of 8
8. State 3 factors which influence the promotional mix?
1. Type of product 2. What the competitors are doing 3. Budget
8 of 8
Other cards in this set
Card 2
Front
2. State 2 distribution methods which will allow for growth...
Back
Selling your product in a supermarket will allow you access to many customers. Selling your product on the internet will allow you access to customers around the world.
Card 3
Front
3. What is one downside of selling your products in supermarkets...
Back
Card 4
Front
4. State 2 factors which would influence the distribution channel...
Comments
Report