Mise en scene, camera work, and audio & visuals - prays on Dominant culture ideas used, as it is the easiest way to give context - anchorage
1 of 22
Semiotics - signifier + signified - Media language
Saussure - Denotation (see/hear) and connotation (associated with image/sound)
2 of 22
Semiotics - 'the organisation of signs encodes particular messages and ideologies'
Roland Barthes - Messages embedded constructed through stereotype, values and socio-historical past -who they've been constructed by/why/how it circulates
3 of 22
Audience
is it mass/niche - demographic _ age, gender, nationality, income, values, prejudices _ target
4 of 22
Stuart Hall
Encoding decoding model - producer encodes a message - audience decodes - allows media to influence/appeal audience
5 of 22
Reception theory - layers of meaning
Dominant - completely agrees _ oppositional - Disagree _ Negotiated - understands connotation, but adapts own beliefs
6 of 22
Andrew Hart
'the meaning is not in the text, but in the reading'
7 of 22
Representation
Portrayal of a character or concept within a media text
8 of 22
Dyer's typography - clue - framework for analysis
1Whats represented 2hows it representative of social groups _ Gender, Age, ethnicity, Mental health, crime _ 3whose responsible for representation _ 4designed to appeal to target audience
9 of 22
Berger
'Men act, women appear' - men important in narrative, women not
10 of 22
Bechdel test
does it feature two women
11 of 22
Mulvey
male gaze - likely produced form a male point of view
12 of 22
Narrative
Story, context given
13 of 22
Bordwell & Thompson
'Plot is used to describe everything visible and audibly present in the film before us' _ Story = what the audience infers from the plot, wider story, trying to make sense of it
14 of 22
Roland Barthes
Enigma codes - Inference in media text. minor/major enigma codes
15 of 22
Claude levi Strauss
Binary Opposition - opposites within narrative
16 of 22
Linear/non linear narrative
follows time frame/does not
17 of 22
open/closed narrative
room for interpretation of ending/finishes story
18 of 22
unrestricted/restricted narrative
understand of entire narrative/seeing story from one POV
19 of 22
'Genres are instances of repetition and difference'
Neale
20 of 22
How this can be used CONVENTIONS NEALE
Unique selling point, evaluate marketing in this respect, how i established my genre and what i did to build upon it
21 of 22
Laceys repertoire
Framework: Setting _ Character _ Narrative _ Iconography _ Style
22 of 22
Other cards in this set
Card 2
Front
Semiotics - signifier + signified - Media language
Back
Saussure - Denotation (see/hear) and connotation (associated with image/sound)
Card 3
Front
Semiotics - 'the organisation of signs encodes particular messages and ideologies'
Comments
No comments have yet been made