product life cycle

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  • Created by: 10hughesm
  • Created on: 17-10-13 14:09
what are the six seperate stages?
1)development 2)launch 3)growth 4)maturity 5)saturation 6)decline
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what happens to the profits during the growth stage?
the profits should be rising
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what happens to sales in the maturity stage?
maturity sees a peak in sales and the profit generated can now be used to fund other products
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how do businesses maximise the lenth of the maturity phase?
by undertaking extension strategies
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what is saturation?
saturation is where competitors bring out rival products which draw sales away from a company
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why is the cash flow during the development and launch phase of a product likely to be negative?
because the product needs lots of support
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what is the boston matrix?
the boston matrix is a measurement tool that allows a business to measure the relevant success of a product in its market according to market share and market growth.it has four distinct sections
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what is cash cow?
cash cow is low groth;high share
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what is star?
star is high growth;high share
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what is problem child?
problem child is high growth;low share
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what is dog?
dog is low growth;low share
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Card 2

Front

the profits should be rising

Back

what happens to the profits during the growth stage?

Card 3

Front

maturity sees a peak in sales and the profit generated can now be used to fund other products

Back

Preview of the back of card 3

Card 4

Front

by undertaking extension strategies

Back

Preview of the back of card 4

Card 5

Front

saturation is where competitors bring out rival products which draw sales away from a company

Back

Preview of the back of card 5
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