Marketing mix-product
- Created by: emilyrrich
- Created on: 13-07-18 14:53
View mindmap
- Product
- Product life cycle
- Introduction
- When the product is first launched or put on sale.
- Growth
- Where the sales show most rapid growth.
- Maturity
- Sales are towards their highest but rate of growth is slowing down.
- Decline
- Sales are falling and although the product maybe given some support , customers see the product as old and switch to a replacement.
- Expanding product life cycle
- Advertising product more widely.
- Reducing price
- Introduction
- Branding
- Making the product known to customers - trademark.
- Unknown brands might not sell products.
- Product life cycle
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