Marketing mix-product

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  • Product
    • Product life cycle
      • Introduction
        • When the product is first launched or put on sale.
      • Growth
        • Where the sales show most rapid growth.
      • Maturity
        • Sales are towards their highest but rate of growth is slowing down.
      • Decline
        • Sales are falling and although the product maybe given some support , customers see the product as old and switch to a replacement.
      • Expanding product life cycle
        • Advertising product more widely.
        • Reducing price
    • Branding
      • Making the product known to customers - trademark.
      • Unknown brands might not sell products.


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