Marketing mix-product

HideShow resource information
View mindmap
  • Product
    • Product life cycle
      • Introduction
        • When the product is first launched or put on sale.
      • Growth
        • Where the sales show most rapid growth.
      • Maturity
        • Sales are towards their highest but rate of growth is slowing down.
      • Decline
        • Sales are falling and although the product maybe given some support , customers see the product as old and switch to a replacement.
      • Expanding product life cycle
        • Advertising product more widely.
        • Reducing price
    • Branding
      • Making the product known to customers - trademark.
      • Unknown brands might not sell products.

Comments

No comments have yet been made

Similar Business Studies resources:

See all Business Studies resources »See all Marketing mix resources »