Boston matrix

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  • Boston matrix
    • stars; "growth" stage of product life cycle.
      • it is not always preferable to be in high growth market due to instability
    • cash cow; "maturity" stage of product life cycle
    • dogs; "decline" stage of product life cycle.
    • problem children; "introduction" stage of a product life cycle
    • only uses market share and growth to asses the strengths and weaknesses of a product portfolio


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