Boston matrix
- Created by: unicorn niamh
- Created on: 17-03-15 10:12
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- Boston matrix
- stars; "growth" stage of product life cycle.
- it is not always preferable to be in high growth market due to instability
- cash cow; "maturity" stage of product life cycle
- dogs; "decline" stage of product life cycle.
- problem children; "introduction" stage of a product life cycle
- only uses market share and growth to asses the strengths and weaknesses of a product portfolio
- stars; "growth" stage of product life cycle.
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