Gathering data that has not been collected before. Methods to collect it can include interviews, surveys, observations or any type of research that you go out and collect yourself
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An Advantage / Disadvantage of Primary Research
Primary research guarantees that the information collected is up-to-date and relevant
Primary research takes a lot of resources to gather data
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What is a Questionnaire / Interview ?
They are a simple way to gather short responses to questions from people. They can easily be kept anonymous
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Advantages / Disadvantages of Questionnaire / Interviews
A : They can reach people quickly and it's free
D : Respondents may not provide honest or accurate answers
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What is a consumer panel?
A group of individuals selected by a business or organization to provide input on products and services for research purposes.
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Advantages / Disadvantages of Consumer panels
obtain immediate responses
too small to truly represent the opinions and thoughts of a whole group
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What is Testing?
you have control over what you're testing and don't rely on the conclusions and data that others have collected.
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Advantages / Disadvantages of Testing
Testing Identifies Gaps in Knowledge.
Standardized test questions fail to assess a person's higher-level thinking skills
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What is Observation ?
when a person looks at what is new, in style or trendy to collect data
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Advantages / Disadvantages of Observation
Does not rely on people's willingness or ability to provide information. Allows you to directly see what people do rather than relying on what people say they did.
There is a chance of researcher bias in observational research. Experts say that this can
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what is SECONDARY RESEARCH
Secondary research is a research method that uses data that was collected by someone else. In other words, whenever you conduct research using data that already exists
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Advantages / Disadvantages of secondary research
Usually low cost.
Lack of relevance. Secondary research rarely provides all the answers you need.
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What are Government publications?
those issued or published by the executive, legislative, and judicial functions of government at all levels
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Advantages / Disadvantages of Government Publications
Quick and easy to gather
Could be out of date
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What is A Newspaper Business
Newspaper Business means the business of publishing and distributing
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Advantages / Disadvantages of Newspaper Business
Flexible Ad Placement.
Low quality of paper and printing;
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What are firms and internal records
internal cost, sales, price, inventory level, inward and outward information for business purposes
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What are Advantages / Disadvantages of Firms & Internal Records
help a company analyze its strengths, weaknesses, opportunities, and threats and sight strategies they should adopt to better the strategies report from the sales and finance department
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What is the internet in business
It provides organizations with solutions that streamline communication and collaboration within and outside the companies
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Advantages / disadvantages of the internet in business
Information sharing and finding are faster.
consumers may be wary of buying products or services online.
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Other cards in this set
Card 2
Front
An Advantage / Disadvantage of Primary Research
Back
Primary research guarantees that the information collected is up-to-date and relevant
Primary research takes a lot of resources to gather data
Card 3
Front
What is a Questionnaire / Interview ?
Back
Card 4
Front
Advantages / Disadvantages of Questionnaire / Interviews
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