Primary and secondary research

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  • Created by: tcowan448
  • Created on: 12-12-23 20:05
What is primary research?
Primary research is a research method that relies on direct data collection, rather than relying on data that’s already been collected by someone else.
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What are the advantages?
The advantages are the information is up to date an unique, more up to date
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What are the disadvantages?
It can be difficult and time consuming to collect, it can provide inaccurate results if the research deign is flawed
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What are questionnaires and interviews?
Questionnaires and interviews are surveys to collect information about a group.
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What are the advantages?
The advantages are high reliability, cost effective
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What are the disadvantages?
Disadvantages are there is a limited depth of information, can't follow up questions.
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What are consumer panels?
Consumer panels are a group of individuals selected by a business or organisation to provide input on products and services for research purposes.
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What are the advantages?
The advantages are they help improve market research accuracy, track product usage patterns
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What are the disadvantages?
The disadvantages are time consuming data collection, biased feedback
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What is testing?
This involves selling a new product in a small section of the market in order to assess customer reaction.
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What are the advantages?
Advantages are it gives you control over the quality, objectivity, reliability and validity of the data collected, answers more questions directly
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what are the disadvantages?
Disadvantages are it takes a long time to collect depending on the method
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What is observation?
Involves observing people.
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What are the advantages?
Advantages are it can provide detailed data about the behaviour of subjects, doesn't rely on self-report
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What are the disadvantages?
Disadvantages are it's often interpretation based making it difficult to analyse
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What is secondary research?
Collecting data that has already been collected by someone else
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What are the advantages?
The data is readily available, Saving time and effort, secondary research is cheaper.
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What are the disadvantages?
It can be difficult to find the exact information, quality of the secondary data may not be the best, may be out-dated.
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What are government publications in secondary research?
Information gathered by the government,.
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What are the advantages and disadvantages?
The advantages are they are able to carry out high quality analysis, greater transparency across the government.
The disadvantages are government statistics may be bias as governments may have interest in reporting certain data, the information may be out
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What is newspaper in secondary research?
If the newspaper article is about a past event or is an interview then it's a secondary source
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What are the advantages and disadvantages
The advantages are they have valuable research about past events
The disadvantages are articles may be biased.
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What are firms internal records in secondary research?
A popular and easier way to research and collect secondary data
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What are the advantages and disadvantages?
The advantages are Can be cost efficient, research save time as its already collected
The disadvantages are could be incomplete, may be out of date
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What is the internet in secondary research?
Easy way of collecting data, also popular
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What are the advantages and disadvantages?
Advantages are they are easily available and they are generally free.
Disadvantages are no control over data quality, no owner information and may not be up to date
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Card 4

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