pricing strategies 0.0 / 5 ? Business StudiesMarketing mixASAQA Created by: o_cookCreated on: 20-10-19 16:34 competitive pricing based on prices charged by rivals 1 of 9 cost plus pricing add a % (mark-up) to the cost 2 of 9 penetration pricing setting a low pricing when launching a new product in order to get established in the market 3 of 9 predatory setting a low price to force rivals out of the market 4 of 9 pricing strategy methods used to decide what to charge for products in a business 5 of 9 product life cycle different stages in the life of a product 6 of 9 psychological pricing setting price slightly below a round number 7 of 9 skimming setting high price initially and then lowering it 8 of 9 unit costs the same average cost (total cost / output) 9 of 9
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