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Page 1

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Page 2

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The marketing mix
Or the 4 Ps of marketing

Page 3

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Page 4

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The marketing mix
The marketing mix or 4 Ps
of marketing:
Price
Product
Promotion
Place
Decisions about these are based on the
results of market research

Page 5

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Page 6

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Price
The main pricing strategies
are
Competitive pricing
Cost-plus pricing
Penetration pricing
Price skimming
Destroyer pricing
Price discrimination

Page 7

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Page 8

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Cost-plus pricing
This is the simplest pricing strategy and is
aimed at ensuring the business covers its costs
and makes an acceptable profit. The total costs
of producing one unit of the product are
calculated to which is added the required profit
margin. This gives the selling price.

Page 9

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Page 10

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Competitive pricing
Where the amount of
competition in the market is strong so
customers have a wide choice of suppliers to
buy from businesses must set their prices close
to the prices of competitors, having regard to
the quality of the product and any unique selling
points (USPs)

Comments

davidsalter

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This is a beautifully presented set of notes on the marketing mix. They can be used as notes or to create your own revision tools.

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Pages in this set

Page 1

Preview of page 1

Page 2

Preview of page 2
The marketing mix
Or the 4 Ps of marketing

Page 3

Preview of page 3

Page 4

Preview of page 4
The marketing mix
The marketing mix or 4 Ps
of marketing:
Price
Product
Promotion
Place
Decisions about these are based on the
results of market research

Page 5

Preview of page 5

Page 6

Preview of page 6
Price
The main pricing strategies
are
Competitive pricing
Cost-plus pricing
Penetration pricing
Price skimming
Destroyer pricing
Price discrimination

Page 7

Preview of page 7

Page 8

Preview of page 8
Cost-plus pricing
This is the simplest pricing strategy and is
aimed at ensuring the business covers its costs
and makes an acceptable profit. The total costs
of producing one unit of the product are
calculated to which is added the required profit
margin. This gives the selling price.

Page 9

Preview of page 9

Page 10

Preview of page 10
Competitive pricing
Where the amount of
competition in the market is strong so
customers have a wide choice of suppliers to
buy from businesses must set their prices close
to the prices of competitors, having regard to
the quality of the product and any unique selling
points (USPs)

Comments

davidsalter

Report

This is a beautifully presented set of notes on the marketing mix. They can be used as notes or to create your own revision tools.